SEO and social go hand in hand. Implementing ongoing website and platform optimizations, and also staying apprised of social algorithm updates is critical when trying to elevate your brand’s visibility and improve…
Growing Your Community on Social
At Smarty, we believe that customer experience (CX) is the heartbeat of success on social. Creating a team dedicated to monitoring your platforms and engaging with users is critical for fostering connections,…
Integrum + Smarty Social Win Ad Age Healthcare Marketing Silver Award
We’re thrilled to announce that in partnership with Integrum, Smarty Social has been honored with the esteemed Ad Age Healthcare Marketing Silver Award for Social Media Campaign of The Year for Limb…
Safeguarding Meta Business Manager
Meta Business Manager is a centralized hub for a business to house their Facebook Page, Instagram account, ad account, mobile app, pixel, domain, and more. This is the safest and most secure…
The Smarty Way: Navigating Social Media Crises with Intelligence, Integrity and Insights
Discover the unique approach taken by Smarty Social using social intelligence, social customer experience, and media intelligence to empower brands in making informed decisions and shaping effective communication strategies during times of…
Finding #TheSmartyWay: 10 lessons over 10 years
Ten years ago, I did a thing. I believed there could be a better and more rewarding career path for a working mom. And so, I took a gigantic leap of faith…
Top Five Social Media Trends and Updates from Q2 2023
We’ve curated the top five social platform updates from the last quarter to help marketers stay on top of their social media game. Read on to learn about some of these new…
Why Influencers Need to be Part of your MedTech Marketing Strategy
Influencer marketing continues to prove its place in every brand’s marketing strategy, but given the unique legal and regulatory realities that MedTech marketers face, it can feel like the juice isn’t worth…
Smarty Social Media Named MM+M “Ones to Watch” List
MM+M Honors Up and Coming Firms as part of its Annual Agency 100 Smarty Social Media, a social media marketing agency dedicated to MedTech, has been named an Agency to Watch as…
Super Bowl by the Numbers
As an Official Sponsor of the NFL and Super Bowl LVII, the Invisalign® brand aimed to bring #winningsmiles to life across their social media channels during the Super Bowl and beyond. The…