The buzz around influencers is getting louder and as social platforms recognize the power behind the content they create, features available to track, engage, and maximize impact are better than ever. But…
Instagram Captions: The Breakdown
Established primarily as a photo-sharing app, it’s clear visuals reign supreme on Instagram. But while it’s true a photo is worth a thousand words, captions deserve just as much forethought and careful…
Top 10 Tips for Writing Killer Content
When it comes to marketing, words can move mountains — or at least create major buzz around your brand. But before you think just stringing together any words will do, make sure…
How to Get Permission for User Generated Content
With an overwhelming 93% of consumers citing user generated content (UGC) as an influence in purchasing decisions, the value is clear. However, regardless of the strategy you use for encouraging customers to…
How to Get More User-Generated Content
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
How To Use Auto-Responses On Facebook (And How Not To)
In a world of instant gratification and constant communication, brands are experiencing an increased need to respond to their audience quickly. Facebook pushes this even further by rewarding fast responders with a…
Generation Z Marketing Trends
Remember back in the days when flip phones and floppy disks were commonplace? Fortunately, those things have evolved with time, and so must marketing. Generation Z is rising to power, bringing with…
Does Social Media Copy Matter?
When it comes to social media marketing, much of the power lies in eye-grabbing visuals and compelling short videos. From the color scheme of your graphics to the facial expressions of your…
How To Take Beautiful Flatlay Images with Your iPhone
Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.
The Importance of Utilizing the Facebook Pixel
Facebook has always been a treasure trove of first-party data -- from user demographics to general interests -- so it's not shocking that advertisers are flocking to the platform to spend their…