Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…
Is the Election Driving up Your CPMs?
The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…
Maintaining Social Advertising Spend during COVID-19
“When times are good, you should advertise. When times are bad, you must advertise.” Yes, this is another post about COVID-19, but this one is different! Unlike so much happening in our…
Social Customer Care During Times of Crisis
Things move rapidly on social media. While we always work toward preventing crises before they start and being prepared for when they do, even the best preparation likely did not prepare you…