In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
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How To Use Auto-Responses On Facebook (And How Not To)
In a world of instant gratification and constant communication, brands are experiencing an increased need to respond to their audience quickly. Facebook pushes this even further by rewarding fast responders with a…
Generation Z Marketing Trends
Remember back in the days when flip phones and floppy disks were commonplace? Fortunately, those things have evolved with time, and so must marketing. Generation Z is rising to power, bringing with…
Does Social Media Copy Matter?
When it comes to social media marketing, much of the power lies in eye-grabbing visuals and compelling short videos. From the color scheme of your graphics to the facial expressions of your…
How To Take Beautiful Flatlay Images with Your iPhone
Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.
The Importance of Utilizing the Facebook Pixel
Facebook has always been a treasure trove of first-party data -- from user demographics to general interests -- so it's not shocking that advertisers are flocking to the platform to spend their…
5 Ways to Build Ongoing Influencer Relationships
While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.
Social Listening 101
The online world is full of chatter that can give brands a sneak peek into how they’re being perceived by consumers. So how can these conversations be tapped into