Social Media Strategy - Smarty Social Media

Introducing Smarty Intel™

You can have data without information, but you cannot have information without data. – Daniel Keys Moran This time of year, we are working collaboratively with many of our clients on annual…

Smarty Social Media Appoints Cam Steed To VP of Media Intelligence and Social Analytics

Steed to lead new Social Media Intelligence department for Smarty Social SANTA ANA, CA – March 21, 2022 – Smarty Social Media, a social-first healthcare digital marketing agency based in Orange County,…

National Social Media Day Q&A with Smarty Social

Let’s talk Instagram Reels, influencers, and the differences between paid and organic content. As experts in social media who understand the impact it’s had on marketing (for more than a decade now!),…

Social Media Best Practices to Carry into 2021

With 2020 in the dust and a clean, refreshing slate for 2021 on the horizon, we wanted to acknowledge the importance of staying up to speed with the ever-evolving world of social…

Apple iOS 14 May Disrupt Facebook Audience Network

Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…

Is the Election Driving up Your CPMs?

The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…

Social Customer Care During Times of Crisis

Things move rapidly on social media. While we always work toward preventing crises before they start and being prepared for when they do, even the best preparation likely did not prepare you…