The only constant thing in social media is the landscape is always changing. From revamped features and changing platform restrictions to the rise of a new social network, it’s a challenge to stay…
Social Media Strategy
Pro Tips for Creating a Digital Mood Board
Who doesn’t love a mood board? It’s the modern technology geek’s dream collaging activity. The truth is, you can write about a look and feel until your face turns blue, but there’s…
Instagram Captions: The Breakdown
Established primarily as a photo-sharing app, it’s clear visuals reign supreme on Instagram. But while it’s true a photo is worth a thousand words, captions deserve just as much forethought and careful…
How to Get Permission for User Generated Content
With an overwhelming 93% of consumers citing user generated content (UGC) as an influence in purchasing decisions, the value is clear. However, regardless of the strategy you use for encouraging customers to…
How to Get More User-Generated Content
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
Generation Z Marketing Trends
Remember back in the days when flip phones and floppy disks were commonplace? Fortunately, those things have evolved with time, and so must marketing. Generation Z is rising to power, bringing with…
The Importance of Utilizing the Facebook Pixel
Facebook has always been a treasure trove of first-party data -- from user demographics to general interests -- so it's not shocking that advertisers are flocking to the platform to spend their…
Social Listening 101
The online world is full of chatter that can give brands a sneak peek into how they’re being perceived by consumers. So how can these conversations be tapped into