Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…
Is the Election Driving up Your CPMs?
The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…
A Look Back at the Biggest Social Media Updates of 2019
The only constant thing in social media is the landscape is always changing. From revamped features and changing platform restrictions to the rise of a new social network, it’s a challenge to stay…
How To Use Auto-Responses On Facebook (And How Not To)
In a world of instant gratification and constant communication, brands are experiencing an increased need to respond to their audience quickly. Facebook pushes this even further by rewarding fast responders with a…
The Importance of Utilizing the Facebook Pixel
Facebook has always been a treasure trove of first-party data -- from user demographics to general interests -- so it's not shocking that advertisers are flocking to the platform to spend their…