You can have data without information, but you cannot have information without data. – Daniel Keys Moran This time of year, we are working collaboratively with many of our clients on annual…
social advertising
Smarty Social Media Appoints Cam Steed To VP of Media Intelligence and Social Analytics
Steed to lead new Social Media Intelligence department for Smarty Social SANTA ANA, CA – March 21, 2022 – Smarty Social Media, a social-first healthcare digital marketing agency based in Orange County,…
Apple iOS 14 May Disrupt Facebook Audience Network
Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…
Is the Election Driving up Your CPMs?
The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…