SEO and social go hand in hand. Implementing ongoing website and platform optimizations, and also staying apprised of social algorithm updates is critical when trying to elevate your brand’s visibility and improve…
Growing Your Community on Social
At Smarty, we believe that customer experience (CX) is the heartbeat of success on social. Creating a team dedicated to monitoring your platforms and engaging with users is critical for fostering connections,…
Integrum + Smarty Social Win Ad Age Healthcare Marketing Silver Award
We’re thrilled to announce that in partnership with Integrum, Smarty Social has been honored with the esteemed Ad Age Healthcare Marketing Silver Award for Social Media Campaign of The Year for Limb…
Safeguarding Meta Business Manager
Meta Business Manager is a centralized hub for a business to house their Facebook Page, Instagram account, ad account, mobile app, pixel, domain, and more. This is the safest and most secure…
The Smarty Way: Navigating Social Media Crises with Intelligence, Integrity and Insights
Discover the unique approach taken by Smarty Social using social intelligence, social customer experience, and media intelligence to empower brands in making informed decisions and shaping effective communication strategies during times of…
Finding #TheSmartyWay: 10 lessons over 10 years
Ten years ago, I did a thing. I believed there could be a better and more rewarding career path for a working mom. And so, I took a gigantic leap of faith…
Top Five Social Media Trends and Updates from Q2 2023
We’ve curated the top five social platform updates from the last quarter to help marketers stay on top of their social media game. Read on to learn about some of these new…
Why Influencers Need to be Part of your MedTech Marketing Strategy
Influencer marketing continues to prove its place in every brand’s marketing strategy, but given the unique legal and regulatory realities that MedTech marketers face, it can feel like the juice isn’t worth…
Smarty Social Media Named MM+M “Ones to Watch” List
MM+M Honors Up and Coming Firms as part of its Annual Agency 100 Smarty Social Media, a social media marketing agency dedicated to MedTech, has been named an Agency to Watch as…
Super Bowl by the Numbers
As an Official Sponsor of the NFL and Super Bowl LVII, the Invisalign® brand aimed to bring #winningsmiles to life across their social media channels during the Super Bowl and beyond. The…
Paid Social Ad Creative 101:
Best Practices for Creating Social Media Ads that Convert
Wondering how you can improve your social media advertising performance and improve your conversion rates on your ads overall? It might be as simple as optimizing your ad creative! We’re diving into…
Recap of the Top 5 Things Marketers should watch from Q1 2023
Social media is ever-changing 😅 To help stay on top of it all, we’ve compiled a list of our top five social platform updates from the last quarter that marketers should know…
2023 Renewal: Exciting New Changes at Smarty
This year marks an important milestone here at Smarty as we approach our 10th year in business, and we have big plans for how our agency will evolve in the years to…
Smarty Social Media Announces Agency Restructure to Support Vision for Growth
Industry Veteran Stephanie Theodoropoulos Appointed to General Manager Smarty Social Media, a social-first digital marketing agency based in Orange County, CA, announced today it has restructured to support its vision for long-term…
Crowe PR and Smarty Social Media Announce Strategic Partnership
PR and Digital Marketing Firm Partners with Social Media Marketing Agency, Maximizing Client Results and Integrated Service Offerings Crowe PR, a national public relations and digital marketing agency specializing in consumer goods,…
How to Tackle Full Funnel Healthcare Marketing on Social
Over the past decade, the team behind Smarty has worked to unlock the power of social for healthcare brands. We are pioneers in the space, working hand in hand with our clients…
Wrapping up 2022 with Gratitude & Excitement
As the year comes to a close, it was a humbling and gratitude-filled exercise to reflect back. At Smarty, it was a year filled with hope and forward momentum as we continued…
Smarty’s Top Social Media Predictions for 2023
We don’t know the future…or DO we?! All of us here at Smarty Social Media certainly feel there is a shift in the air for social, but you don’t have to work…
Smarty Social Media featured on the MM+M Podcast
In our first-ever podcast our CEO, Jami Eidsvold, and Sarah Kalosa, senior media director, sat down with MM+M to discuss how social media is changing the game in healthcare marketing. They had…
Smarty Social Media Named an Inc. Power Partner Award Recipient
Award showcases partners that support startups across key business functions and empower growth Smarty Social Media has been named an inaugural Power Partner Award recipient by Inc. Business Media. The award honors…
Introducing Smarty Intel™
You can have data without information, but you cannot have information without data. – Daniel Keys Moran This time of year, we are working collaboratively with many of our clients on annual…
SMARTY SOCIAL MEDIA WINS BRONZE STEVIE® FOR CUSTOMER SERVICE TEAM OF THE YEAR
Smarty Recognized by 2022 Stevie Awards for Sales & Customer Service in the Front-Line Customer Service Team of the Year Category SANTA ANA, CA – March 29, 2022 – Smarty Social Media,…
Smarty Social Media Appoints Cam Steed To VP of Media Intelligence and Social Analytics
Steed to lead new Social Media Intelligence department for Smarty Social SANTA ANA, CA – March 21, 2022 – Smarty Social Media, a social-first healthcare digital marketing agency based in Orange County,…
National Social Media Day Q&A with Smarty Social
Let’s talk Instagram Reels, influencers, and the differences between paid and organic content. As experts in social media who understand the impact it’s had on marketing (for more than a decade now!),…
Smarty Social Media Receives The Startup Weekly’s 2021 Marketing & Advertising Companies to Watch Award
Smarty Social recognized among a highly competitive group of innovative agencies SANTA ANA, CA – April 14, 2021 – Smarty Social Media, a social media marketing agency based in Orange County, Calif.,…
Sarah Kalosa of Smarty Social Media Named to the MM+M 40 Under 40 Class of 2021
— Award program honors the brightest young stars in the evolving and expanding realm of medical marketing — SANTA ANA, CA (March 25, 2021) — Smarty Social Media, a social media marketing…
Social Media Best Practices to Carry into 2021
With 2020 in the dust and a clean, refreshing slate for 2021 on the horizon, we wanted to acknowledge the importance of staying up to speed with the ever-evolving world of social…
Apple iOS 14 May Disrupt Facebook Audience Network
Apple iOS 14 may reduce the effectiveness of Facebook Audience Network and could impact costs for all advertisers. IDFAs Every Apple device is assigned a unique code called an Identification for Advertisers…
Is the Election Driving up Your CPMs?
The 2020 election cycle is predicted to set records in advertising spend across the board, with some sources predicting a total of $15 billion in political ad spending—higher than both the 2016…
Smarty Social Media Named One of America’s Fastest-Growing Private Companies – the Inc. 5000
Southern California-Based Social Agency Earns its Inaugural Place on the 2020 Inc. 5000 List With Three-Year Revenue Growth of 56.52% SANTA ANA, Calif., August 13, 2020 – Inc. magazine announced that Smarty…
Maintaining Social Advertising Spend during COVID-19
“When times are good, you should advertise. When times are bad, you must advertise.” Yes, this is another post about COVID-19, but this one is different! Unlike so much happening in our…
Social Customer Care During Times of Crisis
Things move rapidly on social media. While we always work toward preventing crises before they start and being prepared for when they do, even the best preparation likely did not prepare you…
Work From Home… Like A Boss.
Times are changing and they are changing FAST! By now, COVID-19 has likely impacted the way you live and the way you work. With so much uncertainty and change, it’s important to…
12 Apps for Pumping Up Your Productivity
Ready to make major strides in both your personal and professional life? Whether you need to increase focus, become better organized, find a little inspiration, or connect and collaborate, there’s an app…
A Look Back at the Biggest Social Media Updates of 2019
The only constant thing in social media is the landscape is always changing. From revamped features and changing platform restrictions to the rise of a new social network, it’s a challenge to stay…
Pro Tips for Creating a Digital Mood Board
Who doesn’t love a mood board? It’s the modern technology geek’s dream collaging activity. The truth is, you can write about a look and feel until your face turns blue, but there’s…
Find the Right Influencers for Your Brand: Here’s How
The buzz around influencers is getting louder and as social platforms recognize the power behind the content they create, features available to track, engage, and maximize impact are better than ever. But…
Instagram Captions: The Breakdown
Established primarily as a photo-sharing app, it’s clear visuals reign supreme on Instagram. But while it’s true a photo is worth a thousand words, captions deserve just as much forethought and careful…
Top 10 Tips for Writing Killer Content
When it comes to marketing, words can move mountains — or at least create major buzz around your brand. But before you think just stringing together any words will do, make sure…
How to Get Permission for User Generated Content
With an overwhelming 93% of consumers citing user generated content (UGC) as an influence in purchasing decisions, the value is clear. However, regardless of the strategy you use for encouraging customers to…
How to Get More User-Generated Content
In an age where word-of-mouth marketing is rising and consumers prefer to hear recommendations from peers versus companies, user-generated content (UGC) is more important than ever. Customers are effective as a marketing…
How To Use Auto-Responses On Facebook (And How Not To)
In a world of instant gratification and constant communication, brands are experiencing an increased need to respond to their audience quickly. Facebook pushes this even further by rewarding fast responders with a…
Generation Z Marketing Trends
Remember back in the days when flip phones and floppy disks were commonplace? Fortunately, those things have evolved with time, and so must marketing. Generation Z is rising to power, bringing with…
Does Social Media Copy Matter?
When it comes to social media marketing, much of the power lies in eye-grabbing visuals and compelling short videos. From the color scheme of your graphics to the facial expressions of your…
How To Take Beautiful Flatlay Images with Your iPhone
Here at Smarty, we’re suckers for a good flat lay. If executed properly, it can showcase a product in a crisp, clean, visually appealing way, while conveying a story at the same time.
The Importance of Utilizing the Facebook Pixel
Facebook has always been a treasure trove of first-party data -- from user demographics to general interests -- so it's not shocking that advertisers are flocking to the platform to spend their…
5 Ways to Build Ongoing Influencer Relationships
While many brands were initially hesitant to invest in influencer marketing, one thing has become increasingly clear: The power of the influencer is here to stay.
Social Listening 101
The online world is full of chatter that can give brands a sneak peek into how they’re being perceived by consumers. So how can these conversations be tapped into