To bring real Invisalign stories to life, the Smarty team collaborated directly with top orthodontic practices to identify patients with compelling treatment journeys. We executed a nimble, scalable content production strategy that delivered authentic, social-first assets designed to perform across channels and campaigns.

Key tactics:

• Casting & Briefing: Partnered with Invisalign orthodontists to identify patients with transformational stories aligned to campaign goals—providing detailed briefs to authentic, relatable storytelling tied to treatment efficacy and benefits.

• In-Office Production: Captured a high volume of diverse content formats in a single shoot day, from testimonials to lifestyle moments, optimizing time and budget.

• Social-First Creative Direction: Styled and shot content specifically for use across social media platforms, ensuring each piece was optimized for performance and platform relevance.

• Scalable Creative Approach: Built a repeatable production framework that could be applied across future campaigns targeting different audiences and segments.

• Content Versatility: Edited and delivered assets in multiple formats—hero videos, cutdowns, vertical shorts, and stills—for use across paid, organic, email, and web channels.

• Provider Enablement: Delivered content back to the participating practices, equipping them with personalized materials to support local marketing—expanding reach and brand consistency.