case study…
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1. the challenge
In a saturated medical aesthetics market, one leading brand sought to break away from industry norms that emphasized perfection and efficacy above all else. They turned to Smarty to redefine their influencer strategy to an always-on approach—shifting the narrative toward one that embraced authenticity, celebrated individuality, and resonated with real people.
Client
Industry
Services
2. our approach
Guided by competitive insights from our Smarty Intel™ team, we built an “always-on” creator strategy rooted in authenticity, product relevance, and video-first storytelling—and the ability to utilize our casted influencers and creators to support product launches and major promotional days.
Key executions included:
Influencer Casting: Curated a six-month ambassador program with hand-selected diverse micro to macro creators that were unique storytellers and true product afficionados delivering consistent, monthly content.
Influencer Activation: Contracted 10 top-tier influencers—with a combined reach of 4.7M followers—to create monthly high quality short-form video content.
Content Production & Rights Management: Negotiated 200+ pieces of medically compliant content with full advertising usage rights to ensure flexibility and longevity.
Campaign Amplification: Maximized promotions and seasonal impact through a strategic creator licensing campaign, driving stronger performance and ROI.
3. the impact
2.6%
engagement rate, exceeding industry benchmarks
2.76K
average engagements per post
59%
lower CPA than brand ads
✓ Vetted over 65 influencers for the campaign to ensure audience fit
✓ Negotiated over 200 pieces of compliant content with FULL advertising usage rights
✓ Cost per Acquisition was 59% lower than brand ads running during the same period
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