case study…
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1. the challenge
Integrum, a pioneer in bone-anchored prostheses with its FDA-approved OPRA Implant System, aimed to increase awareness during Limb Loss Awareness Month (LLAM). The objective was to highlight the life-changing benefits of the OPRA Implant System and engage both patient and professional communities effectively.
Client
Industry
Services
2. our approach
We created the #myOPRAjourney campaign to amplify patient voices and spotlight the life-changing benefits of Integrum’s OPRA Implant System during Limb Loss Awareness Month. Our strategy combined authentic storytelling with performance marketing to engage and grow a highly targeted audience.
Key campaign components:
Ambassador-Led Storytelling: Collaborated with Integrum ambassadors to share real patient journeys, encouraging others in the community to share their own experiences and foster connection.
Performance Marketing: Launched targeted paid social campaigns to drive traffic to a mobile-optimized landing page built to capture and nurture leads.
Lead Generation & Nurture: Developed a strategic email sequence to guide prospective patients through the decision-making journey and build a stronger pipeline.
Community Engagement: Actively monitored and engaged with nearly 500 unique #LimbLossAwarenessMonth posts, extending reach beyond owned channels and reinforcing brand visibility.
3. the impact
7M
consumer impressions
26K
clicks
2
industry awards
✓ 1.2M professional impressions, with a cost-per-click 42% lower than industry benchmarks.
✓ Microsite traffic indicated strong engagement with campaign content which drove 74 qualified patient leads
✓ Ad Age Healthcare Marketing Silver Award for Social Media Campaign of the Year
✓ PR Daily Healthcare Marketing Campaign of the Year Finalist
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