Our Smarty Performance Marketing team began with a targeted paid media pilot and steadily expanded into a robust, full-funnel social strategy over a six-year partnership. By strategically integrating influencer programs, targeted email nurture campaigns, educational webinars, and compelling organic content, we effectively guided patients through every stage of their journey—from initial awareness to meaningful action.

Key tactics:

• Strategic Planning: Leveraged performance data, creative analytics, patient surveys, and social listening insights to refine the customer journey, optimize content, and identify growth opportunities.

• Performance Marketing: Developed and executed a scalable, social-first media strategy continuously optimized toward lower-funnel KPIs and patient engagement goals.

• Influencer Marketing: Pioneered the brand’s first-ever influencer initiative, capturing authentic patient experiences throughout their surgical journeys—from initial consultation to full recovery.

• Organic Content Strategy: Enhanced paid efforts with strategically aligned organic content, nurturing prospective patients, and transforming satisfied patients into brand advocates through user-generated content (UGC).

• Social Media Management: Engaged proactively across social channels, with our CX team providing timely responses, valuable support, and education for patients and healthcare providers alike.

• Relationship Management: Worked hand-in-hand with internal teams to implement ongoing email nurture sequences, regular patient communications, and monthly educational webinars, deepening relationships and driving sustained patient interest and loyalty.