case study…
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01. the challenge
With a five-year NFL partnership including high-profile Super Bowl activations, Invisalign turned to Smarty to amplify their sponsorship on social media and drive cultural relevance. Our challenge: creating real-time content featuring players and influencers that authentically connected the Invisalign brand to passionate football fans.
Client
Industry
Services
02. our approach
The Smarty team partnered closely with Invisalign’s consumer marketing team to develop a strategic social content strategy for the brand’s NFL partnership, driving consistent social amplification from kickoff to Super Bowl Sunday.
Key tactics:
Cross-team Collaboration: Worked seamlessly with the NFL, partner agencies, and Invisalign marketing to unify messaging and amplify content impact.
Real-Time Social Production: Captured on-site content at high-visibility events including game day experiences, fan events, Super Bowl, NFL Honors, and the Super Bowl Experience.
Team & Player Integration: Partnered with 12 NFL teams and 30+ NFL players to create authentic content highlighting Invisalign's role in championing confidence both on and off the field.
Influencer Amplification: Captured content with 10 high-profile female influencers across NFL events to extend brand reach and incorporate relevant key brand messaging with one of Invisalign's main target audiences.
Content Creation: Produced hundreds of assets to support the Invisalign + NFL partnership for owned and influencer/partner channels.
03. the impact
4
year campaign
100M+
social impressions across the partnership
Ranked #2
among top brands for social media interactions for Super Bowl LVIII
✓ Partnered over 4 full NFL seasons & Super Bowl week activations
✓ Over 20M social impressions and 100K social engagements generated each year during Super Bowl
✓ Invisalign outperformed major brands like Oakley, Pepsi, and Amazon in social interactions
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